Backpacks & Diaper Bags

GREAT BAGS FOR active DADS, that moms love too

W.S.E.L Bags encourage fathers to pick up their bag, take the kids out, and Enjoy Life.

Lifetime Warranty

We understand that parents LOVE using W.S.E.L bags much more than any other bag that's why every bag is designed with high-quality materials that last.

Features that parents need & want

STRONG & DURABLE

High quality materials

POCKETS & Space

Tons of space and 2x as many pockets as the average diaper bag. Stay organized and quickly find what you need when you need it.

EASILY CLEANABLE

Water resistant and easily cleanable. Stay mess free.

LAPTOP POCKET

Safely hold every size laptop even the largest on the market.

CHARGING PORT

Stay connected in emergencies and keep all your mobile devices charged up while you're out being Super Dad.

This bag is perfect!! It’s so spacious and has a compartment for your every need/item, even a laptop. I bought the bag for my husband (which he loves btw) because he was tired of carrying around my girly tan bag. Once it arrived and I compared it to my diaper bag I fell in love myself. The black is so sleek and stylish. It doesn’t weigh down in my shoulder even when full. I love that both me and my husband have a diaper bag we can share. THANK YOU!

C. Williams

BEST DIAPER BAG

Very high-quality, lightweight bag. We can organize everything and we never have to worry about our phones dying with the built-in charging port.

K. Garner

AMAZING BAG WITH LOTS OF COMPARTMENTS

I have been using this amazing bag everyday since I received it. I have been shocked by how many zippers and compartments it has, i keep finding more compartments everyday. It feels like it has unlimited storage. I used the bag to go out of town, surprisingly it held everything I had, normally I would've needed 2-3 bags for this. Amazing Bag!! Definitely satisfied with this purchase!

R. Brooks

It's tough finding a bag that's not feminine

I’m 4 kids in and always had a tough time finding a diaper bag designed for a father. Really, I had a hard time finding ones that weren’t feminine. The Jaden bag is perfect... Simple design, easy to stay organized, and crazy functional. Space for my laptop and tablets. USB charging port, all that.

B. Corlan

Perfect for twins

As parents we all know just how much gear is involved when taking a baby anywhere. Diapers, bottles, change of clothing, etc... this bag fits all that and then some. And we're the parents of 4 month old twin boys! That's right, we travel with just one bag for two babies. We originally thought we'd need two bags even when together but no need. We highly recommend this diaper bag!

Raj and Ericka S